Honda sponsors quirkyness
I like quirky and some readers have described my writing and blog as quirky which I take as a huge compliment. So it’s not unusual that I like other quirky things, from crafts and cupcakes to tv adverts! One such advert is the new Honda campaign, sponsoring Channel 4 documentaries, as the quirky stars of the show are Honda-owners themselves!
Oh yes, Honda owners are a quirky bunch who use their Hondas for lots of different activities. My favourite is Philippa, an alpaca breeder in Oxfordshire, who tends to the animals on her farm using her trusty Honda ATV.
Who knew that a career as an alpaca breeder was possible, and in Oxfordshire of all places?!
Throughout 2011, Honda will be releasing a series of mini-documentaries, an online hub, and sponsorship idents for Channel 4. This is a next phase of its sponsorship for Channel 4 Documentaries which continues to use the strapline “Documentaries on 4, sponsored by Honda”. The new adverts feature four real life Honda-owners starring in their own mini-documentaries, created by Wieden + Kennedy London, and have been broadcast since 2nd June.
Honda owners can participate in the campaign by taking a look at the online hub at www.honda.co.uk/stories where the documentaries will be available in full. There’s also a ‘Take Part’ section, where Honda-owners can upload stories and photographs, documenting the unusual ways in which they use their Honda products. The favourite – chosen by W+K – will be turned into the final mini-documentary and turned into idents for TV.
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