Fiat and Gucci: a stylish brand collaboration
Top of my Day Zero list is learning to drive. I had my first lessons when I was 17 and now I’m *cough* slightly older I have no excuse! Fiat have also tempted me with their new 500byGucci, a special edition of the iconic Italian car, the Fiat 500. The Fiat 500 has been reimagined to celebrate both the 150th anniversary of the unification of Italy and Gucci’s 90th anniversary, customised by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile
I’m not much of a petrol head but the new 500byGucci isn’t just in black and white. The unique eye-catching glossy pearl glass paint complement one another: black – with detailing in shiny chrome paired with interiors that contrast sharp black and white – for a contemporary and racy feel; white – with satin chrome detailing and ivory and black interiors – for a softer, sophisticated look.
The Fiat 500 by Gucci will be available in the UK with two brilliant engines: the nimble yet economical 1.2 litre (costing £14,565 OTR), and the award-winning 0.9 litre TwinAir (costing £15,765 OTR).
I love the design, it’s both stylish and understated and represents the brand perfectly. I can imagine cruising around London with Edward in the back – once I’ve passed my test of course! I think it’s great when brands collaborate, especially on everyday products. I’ve seen it increasingly with nursery brands, such as Cath Kidston for Maclaren, and look forward to it bringing more style to everyday items in the future.
Don’t forget to visit fiat.co.uk/500bygucci and register to be kept in the know!
Love it. Fiat 500 by Gucci is definitely my favourite car release of this year.