Honda sponsors quirkyness
I like quirky and some readers have described my writing and blog as quirky which I take as a huge compliment. So it’s not unusual that I like other quirky things, from crafts and cupcakes to tv adverts! One such advert is the new Honda campaign, sponsoring Channel 4 documentaries, as the quirky stars of the show are Honda-owners themselves!
Oh yes, Honda owners are a quirky bunch who use their Hondas for lots of different activities. My favourite is Philippa, an alpaca breeder in Oxfordshire, who tends to the animals on her farm using her trusty Honda ATV.
Who knew that a career as an alpaca breeder was possible, and in Oxfordshire of all places?!
Throughout 2011, Honda will be releasing a series of mini-documentaries, an online hub, and sponsorship idents for Channel 4. This is a next phase of its sponsorship for Channel 4 Documentaries which continues to use the strapline “Documentaries on 4, sponsored by Honda”. The new adverts feature four real life Honda-owners starring in their own mini-documentaries, created by Wieden + Kennedy London, and have been broadcast since 2nd June.
Honda owners can participate in the campaign by taking a look at the online hub at www.honda.co.uk/stories where the documentaries will be available in full. There’s also a ‘Take Part’ section, where Honda-owners can upload stories and photographs, documenting the unusual ways in which they use their Honda products. The favourite – chosen by W+K – will be turned into the final mini-documentary and turned into idents for TV.
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Fiat and Gucci: a stylish brand collaboration
Top of my Day Zero list is learning to drive. I had my first lessons when I was 17 and now I’m *cough* slightly older I have no excuse! Fiat have also tempted me with their new 500byGucci, a special edition of the iconic Italian car, the Fiat 500. The Fiat 500 has been reimagined to celebrate both the 150th anniversary of the unification of Italy and Gucci’s 90th anniversary, customised by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile
I’m not much of a petrol head but the new 500byGucci isn’t just in black and white. The unique eye-catching glossy pearl glass paint complement one another: black – with detailing in shiny chrome paired with interiors that contrast sharp black and white – for a contemporary and racy feel; white – with satin chrome detailing and ivory and black interiors – for a softer, sophisticated look.
The Fiat 500 by Gucci will be available in the UK with two brilliant engines: the nimble yet economical 1.2 litre (costing £14,565 OTR), and the award-winning 0.9 litre TwinAir (costing £15,765 OTR).
I love the design, it’s both stylish and understated and represents the brand perfectly. I can imagine cruising around London with Edward in the back – once I’ve passed my test of course! I think it’s great when brands collaborate, especially on everyday products. I’ve seen it increasingly with nursery brands, such as Cath Kidston for Maclaren, and look forward to it bringing more style to everyday items in the future.
Don’t forget to visit fiat.co.uk/500bygucci and register to be kept in the know!
Earth Friendly Baby giveaway winner
Thanks to everyone for entering my first giveaway. It was fun hosting and I had lots of entries.
So there were 95 entries, 2 of which were duplicate entries and were discarded.
All the valid entries were placed in a hat and the winner chosen at random by my little helper.
And the winner is
ERICA
congratulations Erica, I’ll drop you an email!
